101 Marketing Strategies for Accounting, Law, Cons Ulting and Professional Services Firms
By (author) Troy Waugh
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101 Marketing Strategies for Accounting, Law, Cons Ulting and Professional Services Firms by Troy Waugh
Book Description"Troy Waugh-'the rainmakers' rainmaker'-has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."-Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
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Book DetailsISBN: 9780471651109
(247mm x 164mm x 23mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 11-May-2004
Country of Publication: United States
Books By Author Troy Waugh
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Paperback (July 2015)
101 Marketing Moments offers peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. * Shows how to build your personal and company business more successfully. * Covers the process of relationship and buyer development.
Power up Your Profits, Hardback (January 2005)» View all books by Troy Waugh
Power Up Your Profits takes a step--by--step approach to developing and mastering a stronger marketing and sales presence. principles, strategies and techniques that can help attract better clients to the company. * Focuses on how to become a CPA who can sell, versus a salesman selling accounting services.
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Author Biography - Troy Waugh
Troy Waugh, CPA, is author of the highly acclaimed book, Power Up Your Profits, and numerous articles published in Accounting Today, The Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh's experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program.
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