The 22 Immutable Laws of Marketing
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22 Immutable Laws of Marketing by Al Ries
Book DescriptionAl Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Book DetailsISBN: 9781861976109
(198mm x 128mm x 10mm)
Imprint: Profile Business
Publisher: Profile Books Ltd
Publish Date: 24-Oct-1994
Country of Publication: United Kingdom
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Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
Origin of Brands, Paperback (September 2005)
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Fall of Advertising and the Rise of PR, Paperback (August 2004)» View all books by Al Ries
Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more.
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Author Biography - Al Ries
Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.
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