The 5 Paths to Persuasion
The Art of Selling Your Message New edition
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5 Paths to Persuasion by Robert B. Miller
Book DescriptionIt doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
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Book DetailsISBN: 9780446695909
(229mm x 152mm x 18mm)
Imprint: Warner Books
Publisher: Little, Brown & Company
Publish Date: 25-Nov-2005
Country of Publication: United States
Books By Author Robert B. Miller
New Strategic Selling, Paperback (June 2011)
Rejecting manipulative tactics and emphasizing "process", this book presents the idea of selling as a joint venture and introduces the influential concept of 'Win-Win'.
New Conceptual Selling, Paperback (June 2011)
Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility.
5 Paths to Persuasion, Paperback (May 2007)
To succeed in business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection. Whether it be a proposal or a business plan, this title unlocks the secrets of persuasion necessary to present any kind of idea successfully.
New Successful Large Account Management, Paperback (April 2005)» View all books by Robert B. Miller
For the accounts that you cannot afford to lose, here are the strategies that will keep them coming back. An invaluable book of techniquesto improve your most important business relationships.
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