50 Management Ideas You Really Need to Know
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50 Management Ideas You Really Need to Know by Edward Russell-Walling
Book DescriptionThe essential management guide. 50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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Book DetailsISBN: 9781847240095
(205mm x 183mm x 23mm)
Imprint: Quercus Publishing
Publisher: Quercus Publishing
Publish Date: 3-Apr-2008
Country of Publication: United Kingdom
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An accessible introduction to the central ideas of business and management.
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Author Biography - Edward Russell-Walling
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.
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