The 50 Plus Market
Why the Future is Age-neutral When it Comes to Marketing and Branding Strategies
By (author) Dick Stroud
Normal Price: $58.81
Your Price: $52.93 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.88! (10% off normal price)
Plus...earn $2.65 in Boomerang Bucks
Availability: Available, ships in 8-11 days
50 Plus Market by Dick Stroud
Book DescriptionChallenging marketing's core assumptions about the effects of ageing on consumer behaviour, "The 50 Plus Market" provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, "The 50 Plus Market" is essential reading for those wishing to refine their marketing strategies.
Buy 50 Plus Market book by Dick Stroud from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780749449391
(234mm x 155mm x 24mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Mar-2007
Country of Publication: United Kingdom
» Have you read this book? We'd like to know what you think about it - write a review about 50 Plus Market book by Dick Stroud and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Dick Stroud
Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is a leading expert on using interactive channels to communicate with the over-50s market.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.