6 Steps to Free Publicity by Marcia Yudkin
Look inside with Google Book Preview
6 Steps to Free Publicity
By Marcia Yudkin

6 Steps to Free Publicity

By (author) See other recent books by Marcia Yudkin
Format: Paperback

Normal Price: $30.43
Your Price: $27.39 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.04! (10% off normal price)
Plus...earn $1.37 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days

6 Steps to Free Publicity by Marcia Yudkin

Book Description

Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 STEPS TO FREE PUBLICITY includes detailed tips and techniques for utilising 21st century grassroots publicity techniques - from blogs and social media to viral videos and podcasting - along with the basics of earning reviews in print or on air. It also covers: * Getting started - how to overcome fears, feel comfortable with fame and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles and news releases. * How to perform on radio, TV or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky to highly respectable. Read this book with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Buy 6 Steps to Free Publicity book by Marcia Yudkin from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781601630278
ISBN-10: 1601630271
Format: Paperback
(210mm x 133mm x 16mm)
Pages: 288
Imprint: Career Press
Publisher: Career Press
Publish Date: 21-Oct-2008
Country of Publication: United States

Other Editions...

Books By Author Marcia Yudkin


» Have you read this book? We'd like to know what you think about it - write a review about 6 Steps to Free Publicity book by Marcia Yudkin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Marcia Yudkin close
Inspired! How to Be More Original, Insightful and Productive in Your Work by Marcia Yudkin
Marketing Attitude by Marcia Yudkin
Publicity Tactics by Marcia Yudkin
Strategic Marketing by Marcia Yudkin
Meatier Marketing Copy by Marcia Yudkin
Persuading People to Buy by Marcia Yudkin
Persuading on Paper by Marcia Yudkin
BoomerangBooks.com.au close