The 9-inch Diet
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9-inch Diet by Alex Bogusky
Book DescriptionThis isn't a diet book. This is a book about plates. And the twisted conspiracy that is making our country fat. FACT:: 95 percent of dieters regain the weight after five years. FACT:: The average American dinner plate has grown from 9 inches in diameter to 12 inches since 1970. FACT:: As a result, we're now consuming more than 300 excess calories per day. FACT:: Our bodies have kept pace growing with our plates. CURE:: A return to 9-inch dinner plates. Behold The 9-Inch "Diet."
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Book DetailsISBN: 9781576873205
(228mm x 228mm x 13mm)
Imprint: powerHouse Books,U.S.
Publisher: powerHouse Books,U.S.
Publish Date: 15-Jan-2009
Country of Publication: United States
Books By Author Alex Bogusky
Baked in, Paperback (January 2011)
Takes on the various trends in product innovation as the key to marketing.
Hoopla, Hardback (September 2006)» View all books by Alex Bogusky
Crispin Porter + Bogusky are hailed as "the ad world's most talked-about agency". This book reveals the inner workings of this freewheeling, break-the-mold idea factory. It examines the methods that lie behind the agency's seeming madness, and provides insights into the logic, intuition, mischief and passion that leads to the creation of Hoopla.
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Author Biography - Alex Bogusky
Alex Bogusky and Chuck Porter run arguably the most creative advertising agency in the country. Experts in manipulating popular culture, two of the best tricksters in the industry explain how you as a consumer are being duped and how you are actually part of the conspiracy to make you fat. But most importantly, they teach you how to break the cycle.
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