9-inch Diet by Alex Bogusky
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9-inch Diet
By Alex Bogusky

The 9-inch Diet

By (author) See other recent books by Alex Bogusky See other recent books by Chuck Porter
Format: Paperback

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9-inch Diet by Alex Bogusky

Book Description

This isn't a diet book. This is a book about plates. And the twisted conspiracy that is making our country fat. FACT:: 95 percent of dieters regain the weight after five years. FACT:: The average American dinner plate has grown from 9 inches in diameter to 12 inches since 1970. FACT:: As a result, we're now consuming more than 300 excess calories per day. FACT:: Our bodies have kept pace growing with our plates. CURE:: A return to 9-inch dinner plates. Behold The 9-Inch "Diet."

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Book Details

ISBN: 9781576873205
ISBN-10: 157687320X
Format: Paperback
(228mm x 228mm x 13mm)
Pages: 144
Imprint: powerHouse Books,U.S.
Publisher: powerHouse Books,U.S.
Publish Date: 15-Jan-2009
Country of Publication: United States

Books By Author Alex Bogusky

Baked in by Alex Bogusky Baked in, Paperback (January 2011)

Takes on the various trends in product innovation as the key to marketing.

Hoopla by Alex Bogusky Hoopla, Hardback (September 2006)

Crispin Porter + Bogusky are hailed as "the ad world's most talked-about agency". This book reveals the inner workings of this freewheeling, break-the-mold idea factory. It examines the methods that lie behind the agency's seeming madness, and provides insights into the logic, intuition, mischief and passion that leads to the creation of Hoopla.

» View all books by Alex Bogusky

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Author Biography - Alex Bogusky

Alex Bogusky and Chuck Porter run arguably the most creative advertising agency in the country. Experts in manipulating popular culture, two of the best tricksters in the industry explain how you as a consumer are being duped and how you are actually part of the conspiracy to make you fat. But most importantly, they teach you how to break the cycle.

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