The Absolut Book
The Absolut Vodka Advertising Story Vodka New edition
By (author) R. Lewis
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Absolut Book by R. Lewis
Book DescriptionA New York Times bestseller with over 175,000 copies sold, the ABSOLUT BOOK is as good as the vodka it promotes. Richard Lewis takes readers behind the scenes to cover the birth and growth of this award-winning advertising campaign, and provides the definitive illustrated history of one of the most successful advertising promotions ever seen. This collector's delight will appeal to designers, art lovers, vodka drinkers and anyone with good taste.
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Book DetailsISBN: 9781885203298
(310mm x 255mm x 18mm)
Imprint: Tuttle Publishing
Publisher: Tuttle Publishing
Publish Date: 10-Jan-1998
Country of Publication: United States
Books By Author R. Lewis
Automotive Engine Valve Recession, Hardback (November 2001)» View all books by R. Lewis
An "Engineering Research Series" title. Valve wear and its effect upon engine performance still presents a major challenge to the tribologist. Although new valve materials and production techniques are constantly being developed, these advances have been outpaced by demands for increased engine performance.
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Author Biography - R. Lewis
Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.
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