Advanced Presentations by Design
Creating Communication That Drives Action
By (author) Andrew Abela
Advanced Presentations by Design by Andrew Abela
Book DescriptionAdvanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
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Book DetailsISBN: 9780787996598
(281mm x 218mm x 16mm)
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 26-Sep-2008
Country of Publication: United States
Books By Author Andrew Abela
Advanced Presentations by Design, Paperback (May 2013)» View all books by Andrew Abela
Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law.
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Author Biography - Andrew Abela
Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.
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