The New Frontier
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Adventure Tourism by John Swarbrooke
Book DescriptionLooking at the past, present and future of adventure tourism, Adventure Tourism: The New Frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: gorilla watching holidays,trekking on Mount Everest, diving holidays, and Outward Bound packages. Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises. There is also a companion website with additional case studies to aid teaching and learning.
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Book DetailsISBN: 9780750651868
(234mm x 156mm x 19mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 7-Apr-2003
Country of Publication: United Kingdom
Books By Author John Swarbrooke
Consumer Behaviour in Tourism, Hardback (October 2006)
Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. This text provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies.
Leisure Marketing, Paperback (December 2004)» View all books by John Swarbrooke
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
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Author Biography - John Swarbrooke
Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
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