Advertising Basics! by J. V. Vilanilam
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Advertising Basics!
By J. V. Vilanilam

Advertising Basics!

A Resource Guide for Beginners

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Advertising Basics! by J. V. Vilanilam

Book Description

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.

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Book Details

ISBN: 9780761998105
ISBN-10: 0761998101
Format: Paperback
(216mm x 140mm x 13mm)
Pages: 180
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 5-Mar-2004
Country of Publication: United States

Books By Author J. V. Vilanilam

Public Relations in India by J. V. Vilanilam Public Relations in India, Paperback (May 2011)

Offers a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. This title focuses on what PR means for India and other developing countries in the 21st century.

Development Communication in Practice by J. V. Vilanilam Development Communication in Practice, Paperback (May 2009)

Takes a fresh look at development communication in the Indian context. This work analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. It is suitable for economists, development communication practitioners, government officials dealing in media and communication.

Mass Communication in India by J. V. Vilanilam Mass Communication in India, Paperback (October 2005)

Tracing the progress of communications technology from primitive to contemporary times from a historical and sociological perspective, J V Vilanilam warns against equating mass communication with communication. He says communication that is aimed at transforming society must become a tool for people who can use modern systems to transform society.

» View all books by J. V. Vilanilam

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Author Biography - J. V. Vilanilam

John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.

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Recent books by J. V. Vilanilam close
Public Relations in India by J. V. Vilanilam
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Advertising Basics! by A. K. Varghese
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