Advertising Design and Typography
By (author) Alex White
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Advertising Design and Typography by Alex White
Book DescriptionThis is a unique and comprehensive overview of advertising design strategies that will help anyone understand and utilise the persuasive techniques of visual messaging. "Advertising Design and Typography" contains a thorough discussion of all the major design principles, and on how print design differs from those used in television, online, and in interactive media. Also included is an extensive section on typography, which looks at different type as perceived by readers, and typographic history, principles, and practice. This volume also features hundreds of examples of outstanding advertising design from around the world.
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Book DetailsISBN: 9781581154658
(286mm x 222mm x 22mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Sep-2006
Country of Publication: United States
Books By Author Alex White
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Fulham FC Miscellany, Hardback (August 2012)
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Thinking in Type, Paperback (March 2005)
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, and how typography creates identity.
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Author Biography - Alex White
Alex White is an award-winning designer, is Vice President of the Type Directors Club, and is author of several books on similar subjects.
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