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Advertising Ethics by Edward H. Spence
Book DescriptionFor graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
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Book DetailsISBN: 9780130941213
(235mm x 178mm x 9mm)
Publisher: Pearson Education (US)
Publish Date: 31-Jan-2004
Country of Publication: United States
Books By Author Edward H. Spence
Media Markets and Morals, Paperback (April 2011)» View all books by Edward H. Spence
Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media.
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Author Biography - Edward H. Spence
Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia. Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication - Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.
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