American Business and the Rise of Consumer Marketing
By (author) Pamela Walker Laird
Normal Price: $61.00
Your Price: $54.90 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.10! (10% off normal price)
Plus...earn $2.74 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Advertising Progress by Pamela Walker Laird
Book DescriptionDrawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Buy Advertising Progress book by Pamela Walker Laird from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780801866456
(254mm x 178mm x 27mm)
Imprint: Johns Hopkins University Press
Publisher: Johns Hopkins University Press
Publish Date: 21-Feb-2001
Country of Publication: United States
Books By Author Pamela Walker Laird
Pull, Paperback (November 2007)» View all books by Pamela Walker Laird
Exposes the social dynamics that navigate some people toward opportunity and steer others away.
» Have you read this book? We'd like to know what you think about it - write a review about Advertising Progress book by Pamela Walker Laird and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Pamela Walker Laird
Pamela Walker Laird teaches history at the University of Colorado at Denver.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.