American Business and the Rise of Consumer Marketing
By (author) Pamela Walker Laird
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Advertising Progress by Pamela Walker Laird
Book DescriptionDrawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
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Book DetailsISBN: 9780801866456
(254mm x 178mm x 27mm)
Imprint: Johns Hopkins University Press
Publisher: Johns Hopkins University Press
Publish Date: 21-Feb-2001
Country of Publication: United States
Books By Author Pamela Walker Laird
Pull, Paperback (November 2007)» View all books by Pamela Walker Laird
Exposes the social dynamics that navigate some people toward opportunity and steer others away.
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Author Biography - Pamela Walker Laird
Pamela Walker Laird teaches history at the University of Colorado at Denver.
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