Advertising and Consumer Culture by Matthew P. McAllister
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Advertising and Consumer Culture
By Matthew P. McAllister

Advertising and Consumer Culture

A Special Issue of "Mass Communication and Society" Number 4, 2000 Vol 3

Edited by See other recent books by Matthew P. McAllister See other recent books by Sharon R. Mazzarella
Format: Paperback

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Advertising and Consumer Culture by Matthew P. McAllister

Book Description

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

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Book Details

ISBN: 9780805897364
ISBN-10: 0805897364
Format: Paperback
(229mm x 152mm x 6mm)
Pages: 112
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 13-Dec-2000
Country of Publication: United States

Books By Author Matthew P. McAllister


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