Advertising and Satirical Culture in the Romantic Period
By (author) John Strachan
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Advertising and Satirical Culture in the Romantic Period by John Strachan
Book DescriptionAdvertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
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Book DetailsISBN: 9780521882149
(228mm x 152mm x 24mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 13-Dec-2007
Country of Publication: United Kingdom
Books By Author John Strachan
Advertising, Literature and Print Culture in Ireland, 1891-1922, Hardback (August 2012)
A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.
Poetry, Hardback (July 2011)
Based on the authors' extensive teaching experience, this volume provides a lively route map through the main aspects of poetry such as sound effects, rhythm and metre, the typographic display of poems on the page and the language of poetry using practical examples throughout.
Advertising and Satirical Culture in the Romantic Period, Paperback (June 2011)
An engaging study of advertising and its interactions with literature, particularly satire and parody.
Key Concepts in Romantic Literature, Paperback (September 2010)» View all books by John Strachan
An accessible and easy-to-use scholarly guide to the literature, concepts and debates of the turbulent Romantic era. Aimed at both the undergraduate student and more experienced readers who seek a compact yet comprehensive up-to-date account of the poetry, drama and novels that characterised the Romantic period.
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Author Biography - John Strachan
John Strachan is Professor of Romantic Literature at the University of Sunderland.
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