Advertising as Multilingual Communication
By (author) Helen Kelly-Holmes
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Advertising as Multilingual Communication by Helen Kelly-Holmes
Book DescriptionAdvertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
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Book DetailsISBN: 9780230217065
(216mm x 140mm x 12mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 30-Nov-2004
Country of Publication: United Kingdom
Books By Author Helen Kelly-Holmes
Sociolinguistics from the Periphery, Hardback (May 2016)
This book offers a fascinating new perspective on language, boundaries, and speakers' impact on individuals' capital and opportunities.
Multilingualism and the Periphery, Hardback (March 2013)
This edited volume explores the ways in which core-periphery dynamics shape multilingualism.
Language and the Market, Hardback (April 2010)
By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes.
New Ethnicities and Language Use, Hardback (August 2006)» View all books by Helen Kelly-Holmes
The children and grandchildren of South Asian migrants to the UK are living out British identities which go largely unrecognized, as dominant voices from their communities seek to foreground and hold in place their alternative positioning. This book emphasizes their everyday low-key Britishness, albeit, a Britishness with inflections.
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Author Biography - Helen Kelly-Holmes
Helen Kelly-Holmes is a Lecturer in sociolinguistics with new media at the University of Limerick, Republic of Ireland. Her research interests revolve around the interrelationship between media, markets and languages, and she has published widely on all aspects of these issues. She is the author of Advertising as Multilingual Communication .
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