Advertising as Multilingual Communication by Helen Kelly-Holmes
Look inside with Google Book Preview
Advertising as Multilingual Communication
By Helen Kelly-Holmes

Advertising as Multilingual Communication

By (author) See other recent books by Helen Kelly-Holmes
Format: Paperback

Normal Price: $90.32
Your Price: $81.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.03! (10% off normal price)
Plus...earn $4.06 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Advertising as Multilingual Communication by Helen Kelly-Holmes

Book Description

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Buy Advertising as Multilingual Communication book by Helen Kelly-Holmes from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780230217065
ISBN-10: 0230217060
Format: Paperback
(216mm x 140mm x 12mm)
Pages: 220
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 30-Nov-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author Helen Kelly-Holmes

Sociolinguistics from the Periphery by Helen Kelly-Holmes Sociolinguistics from the Periphery, Hardback (May 2016)

This book offers a fascinating new perspective on language, boundaries, and speakers' impact on individuals' capital and opportunities.

Multilingualism and the Periphery by Helen Kelly-Holmes Multilingualism and the Periphery, Hardback (March 2013)

This edited volume explores the ways in which core-periphery dynamics shape multilingualism.

Language and the Market by Helen Kelly-Holmes Language and the Market, Hardback (April 2010)

By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes.

New Ethnicities and Language Use by Helen Kelly-Holmes New Ethnicities and Language Use, Paperback (August 2006)

The children and grandchildren of South Asian migrants to the UK are living out British identities which go largely unrecognized. This book emphasizes their everyday low-key Britishness, albeit a Britishness with new inflections. It is this sensibility that marks them as Brasians.

» View all books by Helen Kelly-Holmes

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Advertising as Multilingual Communication book by Helen Kelly-Holmes and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Helen Kelly-Holmes

Helen Kelly-Holmes is a Lecturer in sociolinguistics with new media at the University of Limerick, Republic of Ireland. Her research interests revolve around the interrelationship between media, markets and languages, and she has published widely on all aspects of these issues. She is the author of Advertising as Multilingual Communication .

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Helen Kelly-Holmes close
Sociolinguistics from the Periphery by Helen Kelly-Holmes
Multilingualism and the Periphery by Helen Kelly-Holmes
Language and the Market by Helen Kelly-Holmes
New Ethnicities and Language Use by Helen Kelly-Holmes
New Ethnicities and Language Use by Helen Kelly-Holmes
Advertising as Multilingual Communication by Helen Kelly-Holmes
»
BoomerangBooks.com.au close