Advertising as Multilingual Communication
By (author) Helen Kelly-Holmes
Normal Price: $88.44
Your Price: $79.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.84! (10% off normal price)
Plus...earn $3.98 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Advertising as Multilingual Communication by Helen Kelly-Holmes
Book DescriptionAdvertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Buy Advertising as Multilingual Communication book by Helen Kelly-Holmes from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780230217065
(216mm x 140mm x 12mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 30-Nov-2004
Country of Publication: United Kingdom
Books By Author Helen Kelly-Holmes
Sociolinguistics from the Periphery, Hardback (May 2016)
This book offers a fascinating new perspective on language, boundaries, and speakers' impact on individuals' capital and opportunities.
Multilingualism and the Periphery, Hardback (March 2013)
This edited volume explores the ways in which core-periphery dynamics shape multilingualism.
Language and the Market, Hardback (April 2010)
By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes.
New Ethnicities and Language Use, Hardback (August 2006)» View all books by Helen Kelly-Holmes
The children and grandchildren of South Asian migrants to the UK are living out British identities which go largely unrecognized, as dominant voices from their communities seek to foreground and hold in place their alternative positioning. This book emphasizes their everyday low-key Britishness, albeit, a Britishness with inflections.
» Have you read this book? We'd like to know what you think about it - write a review about Advertising as Multilingual Communication book by Helen Kelly-Holmes and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Helen Kelly-Holmes
Helen Kelly-Holmes is a Lecturer in sociolinguistics with new media at the University of Limerick, Republic of Ireland. Her research interests revolve around the interrelationship between media, markets and languages, and she has published widely on all aspects of these issues. She is the author of Advertising as Multilingual Communication .
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.