Advertising is Dead by Tom Himpe
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Advertising is Dead
By Tom Himpe

Advertising is Dead

Long Live Advertising!

By (author) See other recent books by Tom Himpe See other recent books by Will Collin
Format: Paperback

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Advertising is Dead by Tom Himpe

Book Description

As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.

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Book Details

ISBN: 9780500286876
ISBN-10: 0500286876
Format: Paperback
(280mm x 239mm x 20mm)
Pages: 224
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 1-Aug-2007
Country of Publication: United Kingdom

Other Editions...


Books By Author Tom Himpe

In the Moment by Tom Himpe In the Moment, Paperback (January 2014)

The indispensable guide to make your advertising relevant for your consumers!

Advertising Next by Tom Himpe Advertising Next, Hardback (October 2008)

Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.

Advertising is Dead by Tom Himpe Advertising is Dead, Hardback (September 2006)

An illustrated survey of the global shift affecting various kinds of businesses. It provides a comprehensive overview of revolutionary advertising techniques, media and ideas. It is suitable for advertising, marketing, design and communication professionals and students.

» View all books by Tom Himpe

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