Advertising is Dead
Long Live Advertising!
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Advertising is Dead by Tom Himpe
Book DescriptionAs conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.
Buy Advertising is Dead book by Tom Himpe from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780500286876
(280mm x 239mm x 20mm)
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 1-Aug-2007
Country of Publication: United Kingdom
Books By Author Tom Himpe
In the Moment, Paperback (January 2014)
The indispensable guide to make your advertising relevant for your consumers!
Advertising Next, Hardback (October 2008)
Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.
Advertising is Dead, Hardback (September 2006)» View all books by Tom Himpe
An illustrated survey of the global shift affecting various kinds of businesses. It provides a comprehensive overview of revolutionary advertising techniques, media and ideas. It is suitable for advertising, marketing, design and communication professionals and students.
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