Advertising to Children on TV by Barrie Gunter
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Advertising to Children on TV
By Barrie Gunter

Advertising to Children on TV

Content, Impact, and Regulation

By (author) See other recent books by Barrie Gunter See other recent books by Carolinie Oates See other recent books by Marc Blades
Format: Paperback

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Advertising to Children on TV by Barrie Gunter

Book Description

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

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Book Details

ISBN: 9780805858303
ISBN-10: 080585830X
Format: Paperback
(229mm x 152mm x 11mm)
Pages: 224
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 26-Aug-2005
Country of Publication: United States

Other Editions...


Books By Author Barrie Gunter

Kids and Branding in a Digital World by Barrie Gunter Kids and Branding in a Digital World, Paperback (November 2015)

How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.

» View all books by Barrie Gunter

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