Advertising to Children on TV
Content, Impact, and Regulation
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Advertising to Children on TV by Barrie Gunter
Book DescriptionConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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Book DetailsISBN: 9780805858303
(229mm x 152mm x 11mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 26-Aug-2005
Country of Publication: United States
Books By Author Barrie Gunter
Kids and Branding in a Digital World, Paperback (November 2015)View all books by Barrie Gunter
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.
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