Advertising to Children by M. Carole Macklin
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Advertising to Children
By M. Carole Macklin

Advertising to Children

Concepts and Controversies

Edited by See other recent books by M. Carole Macklin See other recent books by Les Carlson
Format: Paperback

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Advertising to Children by M. Carole Macklin

Book Description

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

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Book Details

ISBN: 9780761912859
ISBN-10: 0761912851
Format: Paperback
(229mm x 152mm x 17mm)
Pages: 336
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 26-Aug-1999
Country of Publication: United States

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