Advertising to Children
Concepts and Controversies
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Advertising to Children by M. Carole Macklin
Book DescriptionChildren's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
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Book DetailsISBN: 9780761912859
(229mm x 152mm x 17mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 26-Aug-1999
Country of Publication: United States
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