Advertising by Iain MacRury
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Advertising
By Iain MacRury

Advertising

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Format: Paperback

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Advertising by Iain MacRury

Book Description

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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Book Details

ISBN: 9780415251266
ISBN-10: 0415251265
Format: Paperback
(216mm x 138mm x mm)
Pages: 336
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 19-Dec-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Iain MacRury

London After Recession by Iain MacRury London After Recession, Hardback (September 2012)

The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city.

Advertising Handbook by Iain MacRury Advertising Handbook, Paperback (May 2009)

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

Dynamics of Advertising by Iain MacRury Dynamics of Advertising, Paperback (November 2000)

This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.

» View all books by Iain MacRury

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Author Biography - Iain MacRury

Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).

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