Adweek Copywriting Handbook by Joseph Sugarman
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Adweek Copywriting Handbook
By Joseph Sugarman

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Format: Paperback

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Adweek Copywriting Handbook by Joseph Sugarman

Book Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Book Details

ISBN: 9780470051245
ISBN-10: 0470051248
Format: Paperback
(236mm x 192mm x 19mm)
Pages: 360
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 2-Jan-2007
Country of Publication: United Kingdom

Books By Author Joseph Sugarman

Resortes Psicologicos de La Venta by Joseph Sugarman Resortes Psicologicos de La Venta, Paperback / softback (August 2016)

We have been selling things since ancient times. Almost always we are trying to convince others of something, to do something or give us something. Therefore, whether or not you are a sales professional, the application of these psychological tricks produces a favorable change in your life.

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Author Biography - Joseph Sugarman

Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

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