Affective Intelligence and Political Judgement by George Marcus
Look inside with Google Book Preview
Affective Intelligence and Political Judgement
By George Marcus

Affective Intelligence and Political Judgement

By (author) See other recent books by George Marcus See other recent books by W.Russell Neuman See other recent books by M.B. Mackuen
Format: Paperback

Normal Price: $55.95
Your Price: $50.36 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.59! (10% off normal price)
Plus...earn $2.52 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Affective Intelligence and Political Judgement by George Marcus

Book Description

Although the rational choice approach toward political behavior has been severely criticized, its adherents claim that competing models have failed to offer a more scientific model of political decisionmaking. This measured but provocative book offers precisely that: an alternative way of understanding political behavior based on cognitive research. The authors draw on research in neuroscience, physiology, and experimental psychology to conceptualize habit and reason as two mental states that interact in a delicate, highly functional balance controlled by emotion. Applying this approach to more than fifteen years of election results, they shed light on a wide range of political behavior, including party identification, symbolic politics, and negative campaigning. Remarkably accessible, "Affective Intelligence and Political Judgment" urges social scientists to move beyond the idealistic notion of the purely rational citizen to form a more complete, realistic model that includes the emotional side of human judgment.

Buy Affective Intelligence and Political Judgement book by George Marcus from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780226504698
ISBN-10: 0226504697
Format: Paperback
(233mm x 154mm x 17mm)
Pages: 204
Imprint: University of Chicago Press
Publisher: The University of Chicago Press
Publish Date: 30-Oct-2000
Country of Publication: United States

Other Editions...


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Affective Intelligence and Political Judgement book by George Marcus and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - George Marcus

George E. Marcus is a professor of political science at Williams College. W. Russell Neuman is a professor of communication at the Annenberg School for Communication and director of the Information and Society Program, Annenberg Public Policy Center of the University of Pennsylvania. Michael MacKuen is the Burton Craige professor of political science at the University of North Carolina, Chapel Hill.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by George Marcus close
»
Recent books by W.Russell Neuman close
Digital Difference by W.Russell Neuman
Affect Effect by W.Russell Neuman
Affective Intelligence and Political Judgement by W.Russell Neuman
Gordian Knot by W.Russell Neuman
Future of the Mass Audience by W.Russell Neuman
Future of the Mass Audience by W.Russell Neuman
Paradox of Mass Politics by W.Russell Neuman
»
Recent books by M.B. Mackuen close
Macro Polity by M.B. Mackuen
Macro Polity by M.B. Mackuen
Affective Intelligence and Political Judgement by M.B. Mackuen
»
BoomerangBooks.com.au close