Agency Account Handling
Avoiding Blood, Sweat and Tears
By (author) Michael Sims
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Agency Account Handling by Michael Sims
Book DescriptionAgency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the a blood, sweat and tearsa but it will certainly reduce them to a manageable level. Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that add up to a competitive advantage and, essentially, the decision by an individual to concentrate on the right mix of priorities which will produce the most effective results. It should inspire people to strive for satisfied clients, fulfilled professional lives and strong client service departments. "This book is a beacon for account handlers, giving insight, confidence and experience, whether you read it cover to cover or dip into relevant sections. It shines a light on the path to success for burgeoning careers and wily old dogs alike." ----Steve Aldridge, Creative Partner, Partners Andrews Aldridge "Indispensable! A soup--to--nuts analysis of all aspects of account management. A must for any ambitious account handler, from any discipline, who wants to further their career." ----Suki Thompson, Managing Director, The Haystack Group "There is much to recommend Mikea s book. First, it fills a gap in the market. I havena t come across anything on great account handling practice, previously. Second, it has terrific depth and breadth. But what makes Mikea s book really special is that it is a book to learn from. Having worked with Mike a lot over the last five years I know that he knows his stuff. What I hadna t realised is that he has a rare gift for imparting his stuff in the infectious way that is a pleasure to learn from." ----Malcolm White, Executive Planning Director, Euro RSCG London
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Book DetailsISBN: 9780470871591
(266mm x 186mm x 18mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 7-May-2004
Country of Publication: United Kingdom
Books By Author Michael Sims
Phantom Coach, Paperback (October 2016)
A scintillating new collection of the best Victorian detective stories-as suspenseful and entertaining as anything written today-by the editor of Dracula's Guest.
Adventures of Henry Thoreau, Paperback (August 2015)
In "The Adventures of Henry Thoreau," the years Thoreau spent at Walden Pond are a prism through which to view the ideas and forces that inspired him, and his huge impact on American thought.
Dead Witness, Paperback (September 2012)
The best Victorian detective stories, now in a scintillating new collection by the acclaimed editor of Dracula's Guest.
Story of Charlotte's Web, Paperback / softback (May 2012)» View all books by Michael Sims
Sims tells the engaging story of author E.B. White, and how White created the lifelike characters--helpless pigs, silly geese, clever spiders, and greedy rats--in his classic tale, "Charlotte's Web."
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Author Biography - Michael Sims
Mike Sims is Client Services Partner at Partners Andrews Aldridge, London UK. He is responsible for agency resourcing and overall agency delivery to clients. He has worked in both big and small agencies and has been involved in all areas of account handling, heading large and small client services departments. Since his arrival at Partners they have become the first agency to secure Campaign Direct Agency of the Year, the DMA Grand Prix and Precision Marketing Agency of the Year at the same time. His sector experience covers automotive, telecoms, IT and financial services. He has worked on traditional and digital campaigns, consumer and b2b brands, and has led pan--European accounts. Prior to working in agencies he was a teacher and worked in training and development in the marketing industry.
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