Agency Account Handling
Avoiding Blood, Sweat and Tears
By (author) Michael Sims
Normal Price: $96.95
Your Price: $87.26 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.69! (10% off normal price)
Plus...earn $4.36 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Agency Account Handling by Michael Sims
Book DescriptionAgency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the a blood, sweat and tearsa but it will certainly reduce them to a manageable level. Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that add up to a competitive advantage and, essentially, the decision by an individual to concentrate on the right mix of priorities which will produce the most effective results. It should inspire people to strive for satisfied clients, fulfilled professional lives and strong client service departments. "This book is a beacon for account handlers, giving insight, confidence and experience, whether you read it cover to cover or dip into relevant sections. It shines a light on the path to success for burgeoning careers and wily old dogs alike." ----Steve Aldridge, Creative Partner, Partners Andrews Aldridge "Indispensable! A soup--to--nuts analysis of all aspects of account management. A must for any ambitious account handler, from any discipline, who wants to further their career." ----Suki Thompson, Managing Director, The Haystack Group "There is much to recommend Mikea s book. First, it fills a gap in the market. I havena t come across anything on great account handling practice, previously. Second, it has terrific depth and breadth. But what makes Mikea s book really special is that it is a book to learn from. Having worked with Mike a lot over the last five years I know that he knows his stuff. What I hadna t realised is that he has a rare gift for imparting his stuff in the infectious way that is a pleasure to learn from." ----Malcolm White, Executive Planning Director, Euro RSCG London
Buy Agency Account Handling book by Michael Sims from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780470871591
(266mm x 186mm x 18mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 7-May-2004
Country of Publication: United Kingdom
Books By Author Michael Sims
Arthur and Sherlock, Hardback (January 2017)
From the acclaimed author of The Story of Charlotte s Web, the rich, true tale tracing the young Arthur Conan Doyle s creation of Sherlock Holmes and the modern detective story."
Phantom Coach, Paperback (October 2016)
A scintillating new collection of the best Victorian detective stories-as suspenseful and entertaining as anything written today-by the editor of Dracula's Guest.
Adventures of Henry Thoreau, Paperback (August 2015)» View all books by Michael Sims
In "The Adventures of Henry Thoreau," the years Thoreau spent at Walden Pond are a prism through which to view the ideas and forces that inspired him, and his huge impact on American thought.
» Have you read this book? We'd like to know what you think about it - write a review about Agency Account Handling book by Michael Sims and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Michael Sims
Mike Sims is Client Services Partner at Partners Andrews Aldridge, London UK. He is responsible for agency resourcing and overall agency delivery to clients. He has worked in both big and small agencies and has been involved in all areas of account handling, heading large and small client services departments. Since his arrival at Partners they have become the first agency to secure Campaign Direct Agency of the Year, the DMA Grand Prix and Precision Marketing Agency of the Year at the same time. His sector experience covers automotive, telecoms, IT and financial services. He has worked on traditional and digital campaigns, consumer and b2b brands, and has led pan--European accounts. Prior to working in agencies he was a teacher and worked in training and development in the marketing industry.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.