The Al Jazeera Effect
How the New Global Media are Reshaping World Politics
By (author) Philip Seib
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Al Jazeera Effect by Philip Seib
Book DescriptionThe battle for hearts and minds in the Middle East is being fought not on the streets of Baghdad, but on the newscasts and talk shows of Al Jazeera. The future of China is being shaped not by Communist Party bureaucrats, but by bloggers working quietly in cyber cafes. The next attacks by al Qaeda will emerge not from Osama bin Laden's cave, but from cells around the world connected by the Internet. In these and many other instances, traditional ways of reshaping global politics have been superseded by the influence of new media-satellite television, the Internet, and other high-tech tools. What is involved is more than a refinement of established practices. We are seeing a comprehensive reconnecting of the global village and a reshaping of how the world works. Al Jazeera is a paradigm of new media's influence. Ten years ago, there was much talk about"the CNN effect," the theory that news coverage-especially gripping visual storytelling-was influencing foreign policy throughout the world. Today, "the Al Jazeera effect" takes that a significant step further. The concept encompasses the use of new media as tools in every aspect of global affairs, ranging from democratization to terrorism, and including the concept of "virtual states." "The media"are no longer just the media. They have a larger popular base than ever before and, as a result, have unprecedented impact on international politics. The media can be tools of conflict and instruments of peace; they can make traditional borders irrelevant and unify peoples scattered across the globe. This phenomenon, the Al Jazeera effect, is reshaping the world.
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Book DetailsISBN: 9781597972000
(229mm x 152mm x 22mm)
Imprint: Potomac Books Inc
Publisher: Potomac Books Inc
Publish Date: 27-Oct-2008
Country of Publication: United States
Books By Author Philip Seib
Turkey's Public Diplomacy, Hardback (September 2015)
As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.
Religion and Public Diplomacy, Hardback (July 2013)
This book addresses key issues of faith in an increasingly connected and religious world and provides a better understanding of the role religion plays in public diplomacy.
Real-Time Diplomacy, Paperback (May 2012)
In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers. It analyzes the workings of real-time diplomacy and the opportunities for media-centered diplomacy programs that bypass governments and directly engage foreign citizens.
Jazeera English, Hardback (April 2012)» View all books by Philip Seib
This is the first book to thoroughly examine Al Jazeera English and its coverage methods, its effects on its audience, and its place in the world of mediated geopolitics.
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