The Alliance Revolution
New Shape of Business Rivalry New edition
By (author) Benjamin Gomes-Casseres
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Alliance Revolution by Benjamin Gomes-Casseres
Book DescriptionAlliances among firms are changing in the way business is conducted, particularly in the global, high-technology sector. This text argues that the reasons are clear: companies must pool their capabilities to succeed in complex and ever changing businesses. However, the consequences for managers and for the economy have been underestimated. This in-depth account of the world of business alliances as we move into the 21st century shows how collaboration has become integral to modern competition.
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Book DetailsISBN: 9780674016484
(235mm x 155mm x 20mm)
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 27-Feb-1998
Country of Publication: United States
Books By Author Benjamin Gomes-Casseres
Mastering Alliance Strategy, Hardback (January 2003)» View all books by Benjamin Gomes-Casseres
Successful business alliances are critical to the competitive advantage of many companies. This book presents practices and information for using partnerships effectively. It helps you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive.
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Author Biography - Benjamin Gomes-Casseres
Benjamin Gomes-Casseres is Associate Professor of International Business, Graduate School of International Economics and Finance, Brandeis University.
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