Always be Testing
The Complete Guide to Google Website Optimizer
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Always be Testing by Bryan Eisenberg
Book DescriptionStop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Save $25 on Google AdWords with coupon included in the book Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
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Book DetailsISBN: 9780470290637
(235mm x 185mm x 20mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Aug-2008
Country of Publication: United Kingdom
Books By Author Bryan Eisenberg
Call to Action, Paperback (October 2006)» View all books by Bryan Eisenberg
Presents an overview of the principles and tactics of conversion rate marketing. This book offers a step-by-step how-to manual, based the authors' Persuasion Architecture and proven conversion rate optimisation techniques.
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Author Biography - Bryan Eisenberg
Bryan Eisenberg is the cofounder of FutureNow, Inc., an interactive marketing optimization firm and Google Website Optimizer Authorized consultancy. He is a coauthor of the New York Times bestselling books Call to Action and Waiting for Your Cat to Bark? He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, DMA, MarketingSherpa, E-consultancy, and the Canadian Marketing Association. John Quarto-von T ivadar , having worked on NASA's Hubble telescope (the working parts), is chief scientist at FutureNow, Inc., and coinventor of Persuasion Architecture.
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