Ambitious Brew by Professor Maureen Ogle
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Ambitious Brew
By Professor Maureen Ogle

Ambitious Brew

The Story of American Beer

By (author) See other recent books by Professor Maureen Ogle
Format: Paperback / softback

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Ambitious Brew by Professor Maureen Ogle

Book Description

In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it. Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale. When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind. Just fifty years later, the American-style lager beer they invented was the nation s most popular beverage and brewing was the nation s fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller ), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink. Grab a glass and settle in for the surprising story behind your favorite pint."

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Book Details

ISBN: 9780156033596
ISBN-10: 0156033593
Format: Paperback / softback
(203mm x 135mm x 33mm)
Pages: 422
Imprint: Harvest Books
Publisher: Harvest Books
Publish Date: 8-Oct-2007
Country of Publication: United States

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Books By Author Professor Maureen Ogle

In Meat We Trust by Professor Maureen Ogle In Meat We Trust, Hardback (November 2013)

The untold history of how meat made America: a tale of theoversized egos, self-made millionaires, and ruthless magnates; eccentrics, politicians, andpragmatists who shaped us into the greatest eaters and providers of meat in history."

» View all books by Professor Maureen Ogle

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