The Ambivalent Consumer
Questioning Consumption in East Asia and the West
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Ambivalent Consumer by Sheldon Garon
Book DescriptionIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrift, community, and national identity. Its neighbors in East and Southeast Asia-South Korea, China, Malaysia, and Singapore-have likewise anxiously balanced consumption and saving. The first comparative volume to examine global phenomena of consumer culture from the perspective of East Asia, this book analyzes not only the attractions of mass consumption but also the many discontents and dilemmas that arise from consumerism. Placing Japan and the United States in a transnational context, the book's contributors find that European countries more closely resemble Japan than they do the United States in their saving rates, consumption levels, environmental concerns, and discomfort with consumer credit. The Ambivalent Consumer offers a useful perspective on the political economies of consumption to address such pressing topics as movements against genetically modified foods; shifting relations among consumers, producers, and states; the differential influence of gender on consumption; and conflicting consumer attitudes toward globalization. Contributors: Takatsugu Akaishi, Nagasaki University; Lizabeth Cohen, Harvard University; Deborah S. Davis, Yale University; Sheldon Garon, Princeton University; Andrew Gordon, Harvard University; Charles Yuji Horioka, Osaka University; Patricia L. Maclachlan, University of Texas at Austin; Laura C. Nelson, California State University, East Bay; Takao Nishimura, Yokohama National University; Jordan Sand, Georgetown University; Sven Steinmo, University of Colorado at Boulder; Frank Trentmann, Birkbeck College, University of London; Shunya Yoshimi, Tokyo University
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Book DetailsISBN: 9780801473029
(235mm x 156mm x 20mm)
Imprint: Cornell University Press
Publisher: Cornell University Press
Publish Date: 13-Jul-2006
Country of Publication: United States
Books By Author Sheldon Garon
Beyond Our Means, Paperback (July 2013)
What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? This title tells how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.
Molding Japanese Minds, Paperback (July 1998)
How has the Japanese government persuaded its citizens to save substantial portions of their incomes? How did the public come to support legalized prostitution as in the national interest? The author helps us to understand this mobilizing spirit as he taps into the intimate relationships everyday Japanese have with their government.
State and Labor in Modern Japan, Paperback (March 1990)» View all books by Sheldon Garon
In this meticulously researched study, Sheldon Garon examines the evolution of Japan's governmental policies toward labor from the late nineteenth century to the present day, and he substantially revises prevailing views which depict relations between the Japanese state and labor simply in terms of suppression and mutual antagonism.
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