Analyzing and Reporting Focus Group Results
By (author) Richard A. Krueger
Normal Price: $126.00
Your Price: $113.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.60! (10% off normal price)
Plus...earn $5.67 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Analyzing and Reporting Focus Group Results by Richard A. Krueger
Book DescriptionRichard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
Buy Analyzing and Reporting Focus Group Results book by Richard A. Krueger from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780761908166
(254mm x 178mm x 8mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Jul-1997
Country of Publication: United States
Books By Author Richard A. Krueger
Developing Questions for Focus Groups, Paperback (September 1997)
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.
Moderating Focus Groups, Paperback (July 1997)
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups.
Involving Community Members in Focus Groups, Paperback (January 1997)» View all books by Richard A. Krueger
Drawing upon years of experience working with communities and present practical strategies for working alongside non-researchers the authors offer tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.
» Have you read this book? We'd like to know what you think about it - write a review about Analyzing and Reporting Focus Group Results book by Richard A. Krueger and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Richard A. Krueger
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.