The Anatomy of Buzz Revisited
Real-Life Lessons in Word-Of-Mouth Marketing
By (author) Emanuel Rosen
Format: Paperback / softback
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Anatomy of Buzz Revisited by Emanuel Rosen
Book DescriptionA new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, "The Anatomy of Buzz Revisited" takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, "The Anatomy of Buzz Revisited" shows how to: * Generate "genuine" buzz both online and off. * Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, "The Anatomy of Buzz Revisited "is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.
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Book DetailsISBN: 9780385526326
(206mm x 140mm x 21mm)
Imprint: Random House USA Inc
Publisher: Random House USA Inc
Country of Publication: India
Books By Author Emanuel Rosen
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Net Words, Paperback (December 2001)
Introduces you to a copy-centered approach to online marketing. This book explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; and, build customer loyalty.
Think Like a Shrink, Paperback (August 2000)» View all books by Emanuel Rosen
Introduces one-hundred principles designed to help readers discover the underlying causes of their own behavior and develop effective, self-help treatments for overcoming a variety of psychological problems.
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Author Biography - Emanuel Rosen
EMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.
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