Anatomy of Buzz Revisited by Emanuel Rosen
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Anatomy of Buzz Revisited
By Emanuel Rosen

The Anatomy of Buzz Revisited

Real-Life Lessons in Word-Of-Mouth Marketing

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Format: Paperback / softback

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Anatomy of Buzz Revisited by Emanuel Rosen

Book Description

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, "The Anatomy of Buzz Revisited" takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, "The Anatomy of Buzz Revisited" shows how to: * Generate "genuine" buzz both online and off. * Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, "The Anatomy of Buzz Revisited "is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.

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Book Details

ISBN: 9780385526326
ISBN-10: 0385526326
Format: Paperback / softback
(206mm x 140mm x 21mm)
Pages: 384
Imprint: Random House USA Inc
Publisher: Random House USA Inc
Country of Publication: India

Books By Author Emanuel Rosen

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Offers comprehensive coverage of oculoplastic surgery. Suitable for the general ophthalmologists as well as the oculoplastic surgeons, this book provides various clinical conditions, illustrated with helpful figures. It features the format that includes an introduction, causes, pathophysiology, presentation, prognosis, and complications.

Net Words by Emanuel Rosen Net Words, Paperback (December 2001)

Introduces you to a copy-centered approach to online marketing. This book explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; and, build customer loyalty.

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Introduces one-hundred principles designed to help readers discover the underlying causes of their own behavior and develop effective, self-help treatments for overcoming a variety of psychological problems.

» View all books by Emanuel Rosen


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Author Biography - Emanuel Rosen

EMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.

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