The Anatomy of Persuasion
How to Persuade Others to - Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You and More!
By (author) Norbert Aubuchon
Anatomy of Persuasion by Norbert Aubuchon
Book Description"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day."
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Book DetailsISBN: 9780814479520
(229mm x 153mm x 15mm)
Publish Date: 30-Mar-1997
Country of Publication: United States
Books By Author Norbert Aubuchon
Anatomy of Persuasion, Paperback / softback (June 2007)» View all books by Norbert Aubuchon
This refreshing book provides readers with a unique, proven, step-by-step process that anyone can use to analyze, organize, and present information in a persuasive way. Readers learn how to perceive the needs of others, create an error-free proposal, and more.
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Author Biography - Norbert Aubuchon
NORBERT AUBUCHON (Kennett Square, PA) is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.
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