The Apple Way
By (author) Jeffrey L. Cruikshank
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Apple Way by Jeffrey L. Cruikshank
Book DescriptionShows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The "Apple Way" examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons you can learn from Apple.
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Book DetailsISBN: 9780072262339
(237mm x 158mm x 26mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Dec-2005
Country of Publication: United States
Books By Author Jeffrey L. Cruikshank
Man Who Sold America, Hardback (August 2010)
In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.
In Peace and in War, Hardback (December 2007)
Praise for In Peace and War "A comprehensive, balanced, and compelling history of a first-class educational institution, and of the complex history it services. " --Sean T. Connaughton, Esq. , Kings Point '83, Maritime Administrator "A great read...
Breaking Robert's Rules, Hardback (September 2006)View all books by Jeffrey L. Cruikshank
Every day in communities across America, hundreds of committees, boards, church groups, and social clubs hold meetings where they spend their time engaged in shouting matches and acrimonious debate. This book outlines the five key steps toward consensus building, and addresses the specific problems that often get in the way of a group's progress.
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Author Biography - Jeffrey L. Cruikshank
Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including The Leadership Secrets of Colin Powell and The Essential Vince Lombardi.
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