Apple Way by Jeffrey L. Cruikshank
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Apple Way
By Jeffrey L. Cruikshank

The Apple Way

By (author) See other recent books by Jeffrey L. Cruikshank
Format: Hardback

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Apple Way by Jeffrey L. Cruikshank

Book Description

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The "Apple Way" examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons you can learn from Apple.

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Book Details

ISBN: 9780072262339
ISBN-10: 0072262338
Format: Hardback
(237mm x 158mm x 26mm)
Pages: 224
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Dec-2005
Country of Publication: United States

Books By Author Jeffrey L. Cruikshank

Man Who Sold America by Jeffrey L. Cruikshank Man Who Sold America, Hardback (August 2010)

In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.

In Peace and in War by Jeffrey L. Cruikshank In Peace and in War, Hardback (December 2007)

Praise for In Peace and War "A comprehensive, balanced, and compelling history of a first-class educational institution, and of the complex history it services. " --Sean T. Connaughton, Esq. , Kings Point '83, Maritime Administrator "A great read...

Breaking Robert's Rules by Jeffrey L. Cruikshank Breaking Robert's Rules, Hardback (September 2006)

Every day in communities across America, hundreds of committees, boards, church groups, and social clubs hold meetings where they spend their time engaged in shouting matches and acrimonious debate. This book outlines the five key steps toward consensus building, and addresses the specific problems that often get in the way of a group's progress.

» View all books by Jeffrey L. Cruikshank

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Author Biography - Jeffrey L. Cruikshank

Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including The Leadership Secrets of Colin Powell and The Essential Vince Lombardi.

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