Applying Social Cognition to Consumer-Focused Strategy
Normal Price: $153.00
Your Price: $137.70 AUD, inc. GST
Shipping: $7.95 per order
You Save: $15.30! (10% off normal price)
Plus...earn $6.89 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Applying Social Cognition to Consumer-Focused Strategy by Frank R. Kardes
Book DescriptionApplying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Buy Applying Social Cognition to Consumer-Focused Strategy book by Frank R. Kardes from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780805855203
(229mm x 152mm x 28mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 8-Sep-2005
Country of Publication: United States
Books By Author Frank R. Kardes
Handbook of Consumer Psychology, Hardback (December 2007)
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
Consumer Behavior and Managerial Decision Making, Paperback (May 2003)» View all books by Frank R. Kardes
For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses. Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making.
» Have you read this book? We'd like to know what you think about it - write a review about Applying Social Cognition to Consumer-Focused Strategy book by Frank R. Kardes and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.