The Aquaculture Marketing Handbook
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Aquaculture Marketing Handbook by Carole R. Engle
Book DescriptionMarkets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
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Book DetailsISBN: 9780813816043
(253mm x 179mm x 16mm)
Imprint: Iowa State University Press
Publisher: Iowa State University Press
Publish Date: 4-Apr-2006
Country of Publication: United States
Books By Author Carole R. Engle
Seafood and Aquaculture Marketing Handbook, Hardback (September 2016)
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing.
Aquaculture Economics and Financing, Paperback (August 2010)
Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production.
Shrimp Culture, Hardback (January 2007)» View all books by Carole R. Engle
* The first book to cover this subject from a global perspective * Contributions from producing and consuming countries from around the world * Editors are well known and respected internationally * Vital information for all shrimp producers.
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Author Biography - Carole R. Engle
Carole R. Engle, PhD., is Professor, Director of the Aquaculture/Fisheries Center and Chairperson of the Department of Aquaculture and Fisheries at the University of Arkansas at Pine Bluff. Kwamena Quagrainie, Ph.D., is Aquaculture Marketing Director in the Department of Agricultural Economics at Purdue University.
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