Arguing for a General Framework for Mass Media Scholarship by W. James Potter
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Arguing for a General Framework for Mass Media Scholarship
By W. James Potter

Arguing for a General Framework for Mass Media Scholarship

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Format: Paperback

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Arguing for a General Framework for Mass Media Scholarship by W. James Potter

Book Description

"Arguing for a General Framework for Mass Media Scholarship" challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge-regardless of the discipline! The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline' - Dana Mastro, University of Arizona. 'This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis...I've been waiting for several years for a book like this' - Sahara Byrne, Cornell University. In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. "Arguing for a General Framework for Mass Media Scholarship" presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful.

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Book Details

ISBN: 9781412964715
ISBN-10: 1412964717
Format: Paperback
(254mm x 178mm x 15mm)
Pages: 416
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Feb-2009
Country of Publication: United States

Books By Author W. James Potter

Media Literacy by W. James Potter Media Literacy, Paperback (March 2016)

The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources.

Introduction to Media Literacy by W. James Potter Introduction to Media Literacy, Paperback (October 2015)

An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.

Media Effects by W. James Potter Media Effects, Paperback (March 2012)

Guides students through an extensive body of research on the effects of mass media in order to provide them with an in-depth understanding of how the media influences individuals and society.

Theory of Media Literacy by W. James Potter Theory of Media Literacy, Paperback (June 2004)

Media literacy is a topic of interest, especially to educators. This book brings together the scattered work on media literacy.

» View all books by W. James Potter

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Author Biography - W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

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Media Literacy by W. James Potter
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