The Art of Selling to the Affluent
How to Attract, Service and Retain Wealthy Customers and Clients for Life
By (author) Matt Oechsli
Art of Selling to the Affluent by Matt Oechsli
Book DescriptionThis insightful book shows salespeople how to meet the needs of affluent clients - from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long--term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step--by--step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top--dollar clients.
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Book DetailsISBN: 9780471703235
(234mm x 158mm x 23mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 25-Jan-2005
Country of Publication: United States
Books By Author Matt Oechsli
Art of Selling to the Affluent, Hardback (March 2014)» View all books by Matt Oechsli
Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.
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Author Biography - Matt Oechsli
MATT OECHSLI is the founder and President of The Oechsli Institute, an internationally recognized consulting and research firm with such clients as American Express, Merrill Lynch, Wachovia, Morgan Stanley, and Pioneer Investments. He is a leading authority and much sought--after speaker on how to attract, service, and retain affluent clients and customers.
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