Art of Video Production by Leonard Shyles
Look inside with Google Book Preview
Art of Video Production
By Leonard Shyles

The Art of Video Production

By (author) See other recent books by Leonard Shyles
Format: Paperback

Normal Price: $198.00
Your Price: $178.20 AUD, inc. GST
Shipping: $7.95 per order
You Save: $19.80! (10% off normal price)
Plus...earn $8.91 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Art of Video Production by Leonard Shyles

Book Description

The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life. Key Features include: - Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment - Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention - In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content - Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.

Buy Art of Video Production book by Leonard Shyles from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781412916752
ISBN-10: 1412916755
Format: Paperback
(232mm x 187mm x 25mm)
Pages: 564
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 5-Apr-2007
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Art of Video Production book by Leonard Shyles and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Leonard Shyles

Leonard Shyles (Ph.D., Communication, Ohio State University) is Associate Professor of Communication at Villanova University. His publications include journal articles and book chapters dealing with the content and impact of televised political advertising in presidential campaigns. He is co-editor and co-author of The 1000 hour war: communication in the gulf (1994) for Greenwood Press, dealing with the use of telecommunications technologies to conduct the war in the Persian Gulf and to provide journalistic coverage of the conflict. Most recently, Shyles has published a comprehensive television production textbook, Video production handbook (1997) for Houghton Mifflin Company. Shyles' current research focuses on understanding digital technology in the contexts of markets and policy.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Leonard Shyles close
»
BoomerangBooks.com.au close