The Art of Woo
Using Strategic Persuasion to Sell Your Ideas
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Art of Woo by G Richard Shell
Book DescriptionG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In "The Art of Woo," they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.
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Book DetailsISBN: 9780143114048
(213mm x 139mm x 18mm)
Imprint: Penguin USA
Publisher: Penguin Putnam Inc
Country of Publication: United States
Books By Author G Richard Shell
Springboard, Paperback / softback (April 2014)
Challenges you to set aside ideas of success as defined by society, family, and the media. Drawing on decades of research, this book helps you probe your past, imagine your future, and measure your strengths.
Bargaining for Advantage, Paperback / softback» View all books by G Richard Shell
Focusing on six psychological leverage points, the director of the Wharton Executive Negotiation Workshop outlines a bargaining strategy for business and consumers that is based on the latest research.
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Author Biography - G Richard Shell
G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.
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