The Art of Woo
Using Persuasion to Sell Your Ideas
By (author) Richard Shell
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Art of Woo by Richard Shell
Book DescriptionRichard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.
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Book DetailsISBN: 9781906465223
(234mm x 163mm x 18mm)
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 15-Aug-2008
Country of Publication: United Kingdom
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