The Art of the Advantage
36 Strategies to Seize the Competitive Edge
By (author) Kaihan Krippendorff
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Art of the Advantage by Kaihan Krippendorff
Book DescriptionContrary to commonly held beliefs, strength and resources play minor roles in a company's ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems."
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Book DetailsISBN: 9780976582342
(256mm x 181mm x 17mm)
Imprint: Th Strategy Learning Center
Publisher: Th Strategy Learning Center
Publish Date: 1-Jun-2007
Country of Publication: United States
Books By Author Kaihan Krippendorff
Outthink the Competition, Hardback (January 2012)
A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook.
Way of Innovation, Paperback (July 2008)
Reveals the timeless Chinese approach to innovation. This book provides business innovators with the ancient strategies they need to lead the way to a brighter, more profitable future.
Hide a Dagger Behind a Smile, Paperback (March 2008)» View all books by Kaihan Krippendorff
Using ancient Eastern philosophy and military tactics, this book shows how to create unpredictable corporate strategies. It is divided into four parts: Polarity - the balance of opposing forces; Yielding - alternatives to confrontations; Continuous Change - thriving in fluid situations; and, Indirect Action - proposes alternatives to conflicts.
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