Art of the Advantage by Kaihan Krippendorff
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Art of the Advantage
By Kaihan Krippendorff

The Art of the Advantage

36 Strategies to Seize the Competitive Edge

By (author) See other recent books by Kaihan Krippendorff
Format: Paperback / softback

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Art of the Advantage by Kaihan Krippendorff

Book Description

Contrary to commonly held beliefs, strength and resources play minor roles in a company's ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems."

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Book Details

ISBN: 9780976582342
ISBN-10: 0976582341
Format: Paperback / softback
(256mm x 181mm x 17mm)
Pages: 234
Imprint: Th Strategy Learning Center
Publisher: Th Strategy Learning Center
Publish Date: 1-Jun-2007
Country of Publication: United States

Books By Author Kaihan Krippendorff

Outthink the Competition by Kaihan Krippendorff Outthink the Competition, Hardback (January 2012)

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook.

Way of Innovation by Kaihan Krippendorff Way of Innovation, Paperback (July 2008)

Reveals the timeless Chinese approach to innovation. This book provides business innovators with the ancient strategies they need to lead the way to a brighter, more profitable future.

Hide a Dagger Behind a Smile by Kaihan Krippendorff Hide a Dagger Behind a Smile, Paperback (March 2008)

Using ancient Eastern philosophy and military tactics, this book shows how to create unpredictable corporate strategies. It is divided into four parts: Polarity - the balance of opposing forces; Yielding - alternatives to confrontations; Continuous Change - thriving in fluid situations; and, Indirect Action - proposes alternatives to conflicts.

» View all books by Kaihan Krippendorff

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Recent books by Kaihan Krippendorff close
Outthink the Competition by Kaihan Krippendorff
Way of Innovation by Kaihan Krippendorff
Hide a Dagger Behind a Smile by Kaihan Krippendorff
»
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