The Art of the Start
The Time-tested, Battle-hardened Guide for Anyone Starting Anything Library ed [CD-Audio/MP3 Edition]
Art of the Start by Guy Kawasaki
Book DescriptionWhat does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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Book DetailsISBN: 9781400140633
(165mm x 172mm x 24mm)
Imprint: Tantor Media, Inc
Publisher: Tantor Media, Inc
Publish Date: 5-Jan-2009
Country of Publication: United States
Books By Author Guy Kawasaki
Art of the Start 2.0, Paperback (March 2015)
Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.
Twitter Power 3.0, Paperback (January 2015)
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3. 0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage.
Art of Social Media, Paperback (December 2014)
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With more than 100 tips, tricks, and insights, this book presents a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
Ready to be a Thought Leader?, Hardback (February 2014)» View all books by Guy Kawasaki
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas.
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Author Biography - Guy Kawasaki
Guy Kawasaki is the managing director of Garage Technology Ventures, a venture-capital firm, and the author of "Rules for Revolutionaries." Paul Boehmer, who has appeared on Broadway, on television, and in films, narrated an award-winning unabridged recording of "Moby Dick."
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