Asian Advantage by George S. Yip
Look inside with Google Book Preview
Asian Advantage
By George S. Yip

The Asian Advantage

Key Strategies for Winning in the Asia-Pacific Region

By (author) See other recent books by George S. Yip
Format: Paperback

Normal Price: $52.99
Your Price: $47.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.30! (10% off normal price)
Plus...earn $2.38 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Asian Advantage by George S. Yip

Book Description

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area.Many books on Asian business take a more "macro" political-economic approach or a "micro" country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

Buy Asian Advantage book by George S. Yip from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780738203515
ISBN-10: 0738203513
Format: Paperback
(229mm x 152mm x 25mm)
Pages: 464
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 23-Jun-2000
Country of Publication: United States

Other Editions...


Books By Author George S. Yip

Total Global Strategy by George S. Yip Total Global Strategy, Paperback (September 2011)

Earlier ed. published as: Total global strategy II: updated for the internet and service era / George S. Yip. c2003.

Managing Global Customers by George S. Yip Managing Global Customers, Hardback (September 2007)

This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

» View all books by George S. Yip

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Asian Advantage book by George S. Yip and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - George S. Yip

George S. Yip is adjunct professor at the Anderson Graduate School of Management at UCLA. In 1998 he will be a visiting professor at Oxford University and the China-Europe International Business School. He is represented as a speaker by the Leigh Bureau.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by George S. Yip close
China's Next Strategic Advantage by George S. Yip
Total Global Strategy by George S. Yip
Managing Global Customers by George S. Yip
»
BoomerangBooks.com.au close