The Asian Advantage
Key Strategies for Winning in the Asia-Pacific Region
By (author) George S. Yip
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Asian Advantage by George S. Yip
Book DescriptionAsian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area.Many books on Asian business take a more "macro" political-economic approach or a "micro" country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
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Book DetailsISBN: 9780738203515
(229mm x 152mm x 25mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 23-Jun-2000
Country of Publication: United States
Books By Author George S. Yip
Total Global Strategy, Paperback (September 2011)
Earlier ed. published as: Total global strategy II: updated for the internet and service era / George S. Yip. c2003.
Managing Global Customers, Hardback (September 2007)» View all books by George S. Yip
This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
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Author Biography - George S. Yip
George S. Yip is adjunct professor at the Anderson Graduate School of Management at UCLA. In 1998 he will be a visiting professor at Oxford University and the China-Europe International Business School. He is represented as a speaker by the Leigh Bureau.
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