The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires Revised edition
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Asking Questions by Norman M. Bradburn
Book DescriptionSince it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
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Book DetailsISBN: 9780787970888
(229mm x 156mm x 30mm)
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 21-Apr-2004
Country of Publication: United States
Books By Author Norman M. Bradburn
Thinking About Answers: The Application of Cognitive Processes to Survey Methodology, Paperback (October 2010)
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
Polls and Surveys, Hardback (August 1988)» View all books by Norman M. Bradburn
Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
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Author Biography - Norman M. Bradburn
Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center. Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000. Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.
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