Asking Questions by Norman M. Bradburn
Look inside with Google Book Preview
Asking Questions
By Norman M. Bradburn

Asking Questions

The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires Revised edition

By (author) See other recent books by Norman M. Bradburn See other recent books by Seymour Sudman See other recent books by Brian Wansink
Format: Paperback

Normal Price: $57.16
Your Price: $51.44 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.72! (10% off normal price)
Plus...earn $2.57 in Boomerang Bucks
Availability: Available Available, ships in 10-12 days



Asking Questions by Norman M. Bradburn

Book Description

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Buy Asking Questions book by Norman M. Bradburn from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780787970888
ISBN-10: 0787970883
Format: Paperback
(229mm x 156mm x 30mm)
Pages: 448
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 21-Apr-2004
Country of Publication: United States

Books By Author Norman M. Bradburn

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology by Norman M. Bradburn Thinking About Answers: The Application of Cognitive Processes to Survey Methodology, Paperback (October 2010)

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

Polls and Surveys by Norman M. Bradburn Polls and Surveys, Hardback (August 1988)

Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.

» View all books by Norman M. Bradburn

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Asking Questions book by Norman M. Bradburn and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Norman M. Bradburn

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center. Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000. Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Norman M. Bradburn close
Building Better Arts Facilities by Norman M. Bradburn
Thinking About Answers: The Application of Cognitive Processes to Survey Methodology by Norman M. Bradburn
Polls and Surveys by Norman M. Bradburn
Building Better Arts Facilities by Norman M. Bradburn
»
Recent books by Seymour Sudman close
Thinking About Answers: The Application of Cognitive Processes to Survey Methodology by Seymour Sudman
Asking Questions by Seymour Sudman
Answering Questions by Seymour Sudman
Polls and Surveys by Seymour Sudman
»
Recent books by Brian Wansink close
Slim by Design by Brian Wansink
Slim by Design by Brian Wansink
Mindless Eating by Brian Wansink
Mindless Eating by Brian Wansink
Marketing Nutrition by Brian Wansink
Asking Questions by Brian Wansink
»
BoomerangBooks.com.au close