Assembled in Japan
Electrical Goods and the Making of the Japanese Consumer
By (author) Simon Partner
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Assembled in Japan by Simon Partner
Book Description"Assembled in Japan" investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer demand that began in the 1950s. This powerful consumer boom differed fundamentally from the one under way at the same time in the United States in that it began from widespread poverty and comparatively miserable living conditions. Beginning with a discussion of the prewar origins of the consumer engine that was to take off under the American Occupation, Partner quickly turns his sights on the business leaders, inventors, laborers, and ordinary citizens who participated in the broadly successful effort to create new markets for expensive, unfamiliar new products. Throughout, the author relates these pressure-cooker years in Japan to the key themes of twentieth-century experience worldwide: the role of technology in promoting social change, the rise of mass consumer societies, and the construction of gender in advanced industrial economies.
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Book DetailsISBN: 9780520219397
(229mm x 152mm x 20mm)
Imprint: University of California Press
Publisher: University of California Press
Publish Date: 5-Jan-2000
Country of Publication: United States
Books By Author Simon Partner
Mayor of Aihara, Paperback (June 2009)
Aizawa Kikutaro was born into the wealthiest family in Hashimoto, an agricultural village specializing in wheat and silk. Taking the biography of this villager as its focus and incorporating details of life drawn from Aizawa's diary, this book chronicles the transformation of Hashimoto against the background of Japan's rapid industrialization.
Toshie, Paperback (March 2004)» View all books by Simon Partner
Presents the social history of the Japanese countryside in its twentieth-century transition from 'peasant' to 'consumer' society. This book features an account of the life of one village woman and her community caught up in the inexorable march of historical events.
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Author Biography - Simon Partner
Simon Partner is Assistant Professor of History at Duke University and author of Saying Yes to Japanese Investment (1992) and Mergers and Acquisitions Manual (1991).
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