Assembled in Japan
Electrical Goods and the Making of the Japanese Consumer
By (author) Simon Partner
Normal Price: $56.95
Your Price: $51.26 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.70! (10% off normal price)
Plus...earn $2.56 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Assembled in Japan by Simon Partner
Book Description"Assembled in Japan" investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer demand that began in the 1950s. This powerful consumer boom differed fundamentally from the one under way at the same time in the United States in that it began from widespread poverty and comparatively miserable living conditions. Beginning with a discussion of the prewar origins of the consumer engine that was to take off under the American Occupation, Partner quickly turns his sights on the business leaders, inventors, laborers, and ordinary citizens who participated in the broadly successful effort to create new markets for expensive, unfamiliar new products. Throughout, the author relates these pressure-cooker years in Japan to the key themes of twentieth-century experience worldwide: the role of technology in promoting social change, the rise of mass consumer societies, and the construction of gender in advanced industrial economies.
Buy Assembled in Japan book by Simon Partner from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780520219397
(229mm x 152mm x 20mm)
Imprint: University of California Press
Publisher: University of California Press
Publish Date: 5-Jan-2000
Country of Publication: United States
Books By Author Simon Partner
Mayor of Aihara, Paperback (June 2009)
Aizawa Kikutaro was born into the wealthiest family in Hashimoto, an agricultural village specializing in wheat and silk. Taking the biography of this villager as its focus and incorporating details of life drawn from Aizawa's diary, this book chronicles the transformation of Hashimoto against the background of Japan's rapid industrialization.
Toshie, Paperback (March 2004)» View all books by Simon Partner
Presents the social history of the Japanese countryside in its twentieth-century transition from 'peasant' to 'consumer' society. This book features an account of the life of one village woman and her community caught up in the inexorable march of historical events.
» Have you read this book? We'd like to know what you think about it - write a review about Assembled in Japan book by Simon Partner and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Simon Partner
Simon Partner is Assistant Professor of History at Duke University and author of Saying Yes to Japanese Investment (1992) and Mergers and Acquisitions Manual (1991).
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.