Assessing Media Education
A Resource Handbook for Educators and Administrators
Edited by William G. Christ
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Assessing Media Education by William G. Christ
Book DescriptionAssessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. This timely and critical volume provides detailed discussion on: *developing an assessment plan, placing special emphasis on mission statements; *the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and *indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations. The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts. As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.
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Book DetailsISBN: 9780805852264
(229mm x 152mm x 31mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 1-Aug-2005
Country of Publication: United States
Books By Author William G. Christ
Assessing Media Education, Hardback (July 2015)
The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly.
Leadership in Times of Change, Paperback (November 1998)
This text emphasizes academic administration, for communication and media administrators. It contains philosophical, theoretical and practical information. It is divided into sections on: background material and specific and programmatic challenges facing administrators.
Media Education Assessment Handbook, Hardback (November 1996)» View all books by William G. Christ
This volume is designed to help media faculty and administrators fight assessment battles on their campuses. It provides a definition of media education, discusses the assessment of three types of media programme and emphasizes specific knowledge and skills assessment for media related topics.
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