Assessing Organizational Communication by Allyson D. Adrian
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Assessing Organizational Communication
By Allyson D. Adrian

Assessing Organizational Communication

Strategic Communication Audits

By (author) See other recent books by Allyson D. Adrian See other recent books by Cal W. Downs
Format: Paperback

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Assessing Organizational Communication by Allyson D. Adrian

Book Description

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

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Book Details

ISBN: 9781593850104
ISBN-10: 1593850107
Format: Paperback
(255mm x 178mm x 19mm)
Pages: 292
Imprint: Guilford Publications
Publisher: Guilford Publications
Publish Date: 15-Jul-2004
Country of Publication: United States

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Author Biography - Allyson D. Adrian

Cal W. Downs, PhD, is Professor of Organizational Communication at the University of Kansas. Allyson D. Adrian, PhD, is Adjunct Assistant Professor of Management at the McDonough School of Business, Georgetown University.

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