Attitude Measurement by Roger Jowell
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Attitude Measurement
By Roger Jowell

Attitude Measurement

Definitions and Early Measurement Strategies v. 1

Edited by See other recent books by Roger Jowell See other recent books by Caroline Roberts
Format: Hardback

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Attitude Measurement by Roger Jowell

Book Description

The field of attitude research has long been recognised as one of the most important and influential within social psychology. But the ever-increasing popularity of survey research as a source of what the public thinks and feels about a wide range of issues has brought the subject into the popular arena, heightening the relevance of the theory and practice of attitude measurement. Roger Jowell and Caroline Roberts, acknowledged leaders in this area of research, have combed the literature to bring together the most comprehensive collection available. The four volumes cover key advances since serious study of the subject began to appear (in the 1920s), with a selection of the articles and papers which present the key figures, the major steps forward in theory or practice and some of the most creative and ingenious methodological work in the social sciences. This set will provide a rich reference source that should appeal to academics and practitioners alike.

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Book Details

ISBN: 9781412928403
ISBN-10: 1412928400
Format: Hardback
(234mm x 156mm x mm)
Pages: 1632
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 23-Oct-2008
Country of Publication: United Kingdom

Books By Author Roger Jowell

International Social Survey Programme 1984-2009 by Roger Jowell International Social Survey Programme 1984-2009, Paperback (January 2012)

For 25 years the International Social Survey Programme has influenced the development of mass comparative surveys. Now, original analyses of the findings by 35 leading academics illuminate similarities and contrasts between the attributes, attitudes and values of people living within markedly different cultures and political systems.

British Social Attitudes by Roger Jowell British Social Attitudes, Hardback (November 2000)

Britain is a well-documented nation. This survey compiles, describes and comments on a range of social attitudes. It derives the information from interviews carried out by the National Centre for Social Research's own interviewers among a nationwide sample of around 3,500 people each year.

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Author Biography - Roger Jowell

I am an applied environmental scientist with specific interests in sustainable water resource management. Iam also the Director of the Technology Strategy Board-funded 'Environmental Sustainability Knowledge Transfer Network' (ESKTN), based at the University of Oxford. * The ESKTN is accelerating the UK's transition to a low carbon, resource and energy efficient economy by connecting businesses, universities and Government agencies, and catalysing innovation across a wide range of environmental technologies. I have also been a frequent expert witness in Public Inquiries and Crown Court. Most recently I was the Technical Adviser to Gloucestershire County Council following the severe flooding in summer 2007, and I continue to advise local authorities on flooding. The Gloucestershire event was the largest civil emergency in the UK, ever; and this project explore this theme further. I was previously Associate Dean of the Faculty of Education, Humanities and Sciences at the University of Gloucestershire and Director of the Centre for Active Learning. We were very sorry to hear that Sir Roger Jowell passed away over Christmas. Roger was the Founder and Director of the National Centre for Social Research, Britain's largest social research institute until 2001, and in 2008 was knighted for his services to the social sciences. We were very privileged to have worked with Roger as an author and friend for many years, most notably on one of his legacy works, the British Social Attitudes report series. In 1983 when it first launched, it was already a significant undertaking, surveying 1700 people in its first year. In an era where surveys were ad hoc and sporadic, work like this made it clear how important tracking opinion and trends over time would be. Writing in that first edition, Roger wrote: "The term 'public opinion' is in itself misleading. Our data demonstrate that on nearly all social issues there are actually several publics and many opinions." Published by SAGE since 2000 it is now in its 28th volume and continues to be just as challenging, and as important. Roger was also co-founder and Director of the European Social Survey (ESS), a 34-nation comparative study of changing social values throughout Europe. We published the initial book of methods and findings: Measuring Attitudes Cross-Nationally: Lessons from the European Social Survey in 2007. A key figure for the social sciences he was also, simply, an extremely nice man and a pleasure to work with. He will be greatly missed.

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