Insights from the New Implicit Measures
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Attitudes by Richard E. Petty
Book DescriptionThis book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change. This volume will be an essential resource for students and researchers in social psychology with an interest in the core topic of attitudes.
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Book DetailsISBN: 9780805858457
(234mm x 156mm x 33mm)
Imprint: Psychology Press
Publisher: Taylor & Francis Inc
Publish Date: 23-Sep-2008
Country of Publication: United States
Books By Author Richard E. Petty
Attitudes and Persuasion, Paperback (January 1996)» View all books by Richard E. Petty
"This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented an"
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Author Biography - Richard E. Petty
Ohio State University, USA Universidad Autonoma de Madrid, Spain
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