Insights from the New Implicit Measures
Normal Price: $141.00
Your Price: $126.90 AUD, inc. GST
Shipping: $7.95 per order
You Save: $14.10! (10% off normal price)
Plus...earn $6.35 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Attitudes by Richard E. Petty
Book DescriptionThis book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change. This volume will be an essential resource for students and researchers in social psychology with an interest in the core topic of attitudes.
Buy Attitudes book by Richard E. Petty from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780805858457
(234mm x 156mm x 33mm)
Imprint: Psychology Press
Publisher: Taylor & Francis Inc
Publish Date: 23-Sep-2008
Country of Publication: United States
Books By Author Richard E. Petty
Attitudes and Persuasion, Paperback (January 1996)» View all books by Richard E. Petty
"This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented an"
» Have you read this book? We'd like to know what you think about it - write a review about Attitudes book by Richard E. Petty and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Richard E. Petty
Ohio State University, USA Universidad Autonoma de Madrid, Spain
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.