The Audience in Everyday Life
Living in a Media World
By (author) S. Elizabeth Bird
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Audience in Everyday Life by S. Elizabeth Bird
Book DescriptionThe Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
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Book DetailsISBN: 9780415942584
(229mm x 152mm x 13mm)
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Ltd
Publish Date: 10-Jul-2003
Country of Publication: United States
Books By Author S. Elizabeth Bird
Anthropology of News and Journalism, Paperback (October 2009)» View all books by S. Elizabeth Bird
Anthropology's global, comparative perspective and ethnographic methods provide powerful insights for analyzing case studies from around the world. This title explores the role of news and journalism in contemporary culture from an anthropological perspective - as a form of cultural meaning-making in its creation, content, and dissemination.
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Author Biography - S. Elizabeth Bird
S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.
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